In an exclusive interview with Hidden Wires, Professor Alan Chalmers (WMG, University of Warwick) shares the scientific vision and innovation behind our SIM2 Seeing First Concept.
During his first visit to CEDIA Expo, Professor Chalmers highlighted the importance of the journey we are taking together: revolutionizing display system design by starting from the viewer and their actual perceptual capabilities, rather than from specs alone.
Through dedicated presentations, live demonstrations, and direct user research, Chalmers’ team showed how it is possible to scientifically quantify what the human eye actually perceives. An approach focused on an authentic viewing experience that sparked great interest and fueled discussions on the future of video technologies in the luxury residential market.
We are proud to share this key milestone in our continuous research to deliver an unprecedented viewing experience.