Trade-only showcase on March 10th and 11th at Ideaworks
The SIM2 ROADSHOW to present the new UltraNero4S DUO starts in the UK with an exclusive, trade-only showcase hosted at the Ideaworks Experience Centre in London on March 10th–11th.
During the two-day event with 3 time slots per day, custom installers, AV retailers and system integrators will see in action the new projection platform designed to redefine the standards of HDR performance in residential cinema.
Founded in Italy over 30 years ago, SIM2 is internationally recognised for its expertise in DLP-based projection and proprietary HDR development. With more than 17 years dedicated to HDR research and refinement, the company has consistently pursued architectural approaches to image quality rather than incremental specification escalation.
UltraNero4S DUO represents a decisive step in that direction. Developed around a fundamentally rethought HDR strategy, the platform introduces a new method of managing dynamic range, contrast control and luminance precision within projection systems. The result is an HDR experience engineered to deliver enhanced stability, depth and dimensional realism, setting new qualitative benchmarks for high-end residential cinema.
Further technical insight will be shared during the London showcase, where attendees will have the opportunity to experience the system in a controlled reference environment and engage directly with the teams of SIM2 and UK distributor CUK group.
“The UK remains one of the most technically sophisticated markets in residential cinema,” said Maurizio Cini, President of SIM2. “With UltraNero4S DUO, we are presenting a platform that reflects years of focused HDR development and a clear commitment to advancing image performance beyond established conventions.”
Attendance needs to register for the event scanning the QR code or emailing to sales@sim2.it.

Scan the QR Code – Trade-Only Event
Click here to download the press release.